Don’t put all your eggs in one (cloud) basket

6 April 2020

Selecting the most appropriate cloud tools for your business is a tricky task. The choice is seemingly endless, with a host of different providers offering platforms on which to build, buy, and innovate in lots of different ways.

Once you get past the sheer variety, other questions immediately start to creep in:

  • What is this going to cost me?
  • Does this do what I need it to?
  • How much work will this need to get it set up?
  • What about security?

There are already more than enough articles talking about hybrid cloud and multicloud strategy. In fact, we’ve written a few ourselves. So let’s not talk about that right now. Instead, let’s talk about Easter eggs.

Shopping around

Picture the scene. We’re in a supermarket in late January, so naturally the shelves are full of easter products. The options include, but aren’t limited to:

The Deluxe Egg: Extra-thick belgian chocolate, studded with nuts, filled with truffles, and comes with a 20% off voucher for a massage at a spa in the New Forest. The Rolls Royce of eggs.

The ‘Trending’ Egg: The egg equivalent of that Christmas pudding with a whole orange inside. Everybody wants it, nobody’s quite sure why, but luckily for you, there’s one left on the shelf.

The DIY Egg: Contains a plastic mould, melting chocolate, a selection of decorations and a basic instruction sheet. The rest is up to you.

The Cheap and Cheerful Egg: Does what it says on the box, no more, no less. A chocolate egg, made to be consumed. The packaging looks a bit flimsy though.

But it doesn’t end there. The aisle is stacked floor-to-ceiling with eggs. You know most of the options by name, and some of them you’ve tried before (but no doubt they don’t taste the same). There are also a bunch of obscure brands with unfamiliar ingredients, and a couple of own brand options from the store itself.

Despite the volume of choice, the garish packaging, and the wildly different price points, you make a choice, buy it, and take it home. Most of the time, you’ll be happy with your decision.

But it’s easy to pick an egg…

You’re smart, you knew it wasn’t really about the eggs. So what’s my point? Well, there’s a reason why it’s so much easier to pick an easter egg than a cloud provider:


  • You know how much you want to spend
  • You know who you’re buying for
  • You know what attributes are essential, and what’s ‘nice to have’


When assessing cloud strategy, the variables are often unclear and complicated.  With cloud, you have to consider requirements from stakeholders throughout the business, from the IT Team implementing it, a customer who may be using it, and the CIO/CTO and Finance Director, who pay the bill. You’re effectively shelling out (sorry) for a single egg that needs to satisfy a range of tastes. That’s hard.

Because the picture is often so complex, and varies from business to business, there’s no ‘right way’ to approach cloud strategy. However, a good place to start is with your fundamental business requirements, and the ‘nice to haves’. The entire business should sign off on these, allowing you to enter the market with enough confidence to start selecting the right tool(s).

Remember, what’s right for you might not be right for everybody, so try to avoid marketing hype, and don’t let a new shiny solution define your requirement. Otherwise, you’ll be stuck looking at that shelf indefinitely.

Actually, that bar of Dairy Milk will do the job just fine. Pound for pound, the chocolate is way better value anyway…

Happy Easter from all at Cloud Gateway.


cloud infrastructure
cloud strategy
Francis Bell